Brand attributes
Our brand attributes define our personality and guide everything we do, from the voice and tone we use when creating content to the visuals we use and the experiences we create.
Modern
Section titled “Modern”We build for how our users work today, not for how they worked a decade ago. Our products, design, and communication style reflect our forward-looking perspective.
Trustworthy
Section titled “Trustworthy”Engineers trust us with their critical infrastructure. We earn and keep that trust through consistency, clarity, transparency, reliability, and commitment to getting the details right.
Innovative
Section titled “Innovative”We don’t take small, conservative steps. We take big leaps, challenge assumptions, and ship tools that make working with the cloud significantly easier and better for our users.
Focused
Section titled “Focused”Our brand is clear and intentional; every element has a purpose. And while our scope is ambitious, everything we do ties back to making Pulumi the brand our users love most.
Friendly & human
Section titled “Friendly & human”We’re approachable and kind, and we speak like practitioners, not marketers. We’re community-first and open-source-first — a member of the community, not just a commercial vendor — so we respect builders of all backgrounds, including the many who give their work away for free. We meet people where they are, whether they’re just getting started or running at scale.
Our purpose
Section titled “Our purpose”To democratize the cloud for every engineer.
Our values
Section titled “Our values”Adapted from pulumi.com/about.
Customers first
Section titled “Customers first”When our customers are successful, so are we. Their success is our highest priority. We work hard to see and understand the world from their perspective and to build experiences that delight them.
Dream big
Section titled “Dream big”We can’t possibly succeed at our audacious purpose by taking small steps. Instead, we dream big, and we take big swings. We hire the best and brightest, imagine a better future together, and empower each other to invent that future.
Bias for action
Section titled “Bias for action”We make fast decisions, learn, and own the outcomes; good today is better than perfect tomorrow. When in doubt, we empower action, experimentation, learning, and iteration. We build consensus so we’re all bought in — but when we disagree, we commit and get going.
Play to win, as a team
Section titled “Play to win, as a team”As a global and inclusive team, every one of us has a seat at the table, regardless of background, experience, or title. We celebrate wins together, learn from our failures together, and are on this journey as a team together.
Be an owner
Section titled “Be an owner”As early employees, we’re all owners, and we behave accordingly. We’re frugal, spend Pulumi’s resources as if they’re our own, and do our best to accomplish more with less.