Assets & source files

Source of truth

We use Figma as the source of truth for all color values, tokens, and design assets. Always reference the Global Design Primitives Figma file for accurate and up-to-date information, and use this library when working in other design files in Figma.

Logo files

Logo source files are available in SVG, PNG, and PDF formats. Always use original source files; never recreate, modify, or redraw the logo from a screenshot or export.

SVG is available for all digital use cases
PNG is available for contexts where SVG isn’t supported (or isn’t a great fit)
PDF is available for print and digital distribution

When naming a logo file, follow the pattern pulumi-logo-[lockup]-[color]-[mode].[ext]. Icon file naming follows the pattern pulumi-icon-[shape]-[mode].[ext].

Standard logos are available in the downloadable brand assets package, individual variants can be built interactively, and any variant — including JPG, custom sizes, and other formats not shipped as source files — can be rendered on demand from the logo API.

See the Logo page for details, definitions, examples, and usage guidelines.

Neo icon files

Icons for Pulumi Neo are available in PNG and SVG format, and follow the same naming conventions.

Color files

Some useful files for working with colors are included in the brand assets download, including:

CSS files with variables defined for hex, RGB, HSL, and OKLCH colors.
An SVG with all colors displayed for dropping into design software other than Figma.

See the Color page for details and usage guidelines.

Font files

The Inter and Monaspace Neon font files are included in the brand assets package. Both are also available on GitHub (Inter, Monaspace) in additional formats if needed.

See the Typography page for details and usage guidelines.

Accent line files

Example SVG files for accent lines are included in the brand assets package. These can be used as-is or modified according to the accent line usage guidelines.

For AI agents

These guidelines are also published in formats designed for LLMs and coding agents:

/llms.txt is an index of LLM-readable content, following the llms.txt convention
/llms-full.txt includes every page, concatenated as Markdown
/llms-small.txt is a minified version for smaller context windows
Per-page markdown is available by appending .md to any URL — e.g., /identity/logo.md
An asset manifest at /brand-assets/README.md lists every downloadable file with naming conventions
The publicly available MCP server at https://brand.pulumi.com/mcp exposes all brand content and assets as agent-friendly MCP resources, tools, and prompts

Download

The brand-assets package includes all standard logos, colors, font files, and supporting imagery:

Download