Generative AI

Generative AI is a powerful tool, but without good guidance and clear context it'll happily produce off-brand, generic, or flat-out wrong output. When you use it to help you create or revise a piece of content for the Pulumi brand, follow the rules below.

One principle above all: We don't just hand our brand over to an LLM and walk away. We embrace AI for its strengths and use it for what it's good for, but we also recognize and respect its limitations. It's up to us to ensure that the content we create is an expression of who we are, and your experience, judgment, and commitment to quality ultimately determine whether a piece is worth a reader's time or generic, bot-generated filler.

Where AI helps

• When it's grounded in the brand. Use the brand MCP server, which takes advantage of every page in this guide, to ground your work in good context and get better, more on-brand results.
• When it's given your thinking, a clear prompt, a good writing sample, and a solid outline as input.
• When you're using it as a reviewer. Ask a different agent (or the same agent in a different session) to read the piece you're working on, evaluate it as your reader would, and tell you what's missing. See the review section for a prompt that can help you with this.

Always verify

AI still frequently hallucinates, makes up facts, numbers, APIs, and even features, and it does so with remarkable confidence. Treat everything a model tells you as totally unverified until you've checked it against a real source yourself — the same standard we hold for any claim we make. (See Attribution and accuracy for details.)

Never

• Ship AI-generated copy you haven't reviewed and revised yourself, and never ship raw model output as a finished piece. Revise it until the words are genuinely your own before you submit for review, and never publish anything without a human reviewing it first.
• Generate original images, illustrations, or other visual assets. Our visual language is specific, image models struggle to reproduce it cleanly, and the results almost always read off-brand.
• Generate or modify the Pulumipus with AI. Ever. (See Mascot for why.)