Mascot
The Pulumipus is a platypus and the official mascot of Pulumi.
The Pulumipus plays a specific role in the Pulumi brand. It represents our warmth, personality, and overall genial vibe, and that role is best served when it’s used intentionally. Reaching for it to fill empty space or add visual interest cheapens its presence. Community contexts are where it can take center stage. Everywhere else, use it sparingly, as an Easter egg rather than the main feature. If in doubt, leave it out.
- Bring the Pulumipus out for community events, swag, and in marketing contexts where brand energy and enthusiasm are high.
- Feature it in internal contexts like office art, milestone swag, and team celebrations.
- Use it to spark curiosity and delight.
- Adapt it only when a specific application requires it, like a single-color outline for embroidery or one-color printing.
- Don’t use it as a space filler, or overuse it in a design or throughout a piece. In most contexts there should be only one Pulumipus on the page.
- Don’t use old or deprecated Pulumipus assets. Use only approved versions.
- Don’t modify the Pulumipus or add props, outfits, or expressions to it.
- Don’t treat the Pulumipus as a logo or feature it in co-branding with other companies or organizations.
- Don’t use it in product flows or in sales, support, or training contexts where it would feel intrusive.
- Don’t associate the Pulumipus with topics that call for credibility and gravity — e.g., finance, security, enterprise offerings, and the like.
- Never use generative AI to create or alter Pulumipus imagery.
The Pulumipus comes in eight poses. Pick the one that fits the moment. All eight are also in the brand assets download.
Colors
Section titled “Colors”The Pulumipus is drawn in three colors. See Pulumipus colors for how to use them.
Pulumipus
Pulumipus Teal#34CAD7
Pulumipus VioletViolet 500 · #9077F3
Pulumipus InkViolet 900 · #392960