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Brand guidelines

Mascot

The Pulumipus out for a casual stroll

The Pulumipus is a platypus and the official mascot of Pulumi.

Usage

Section titled “Usage”

The Pulumipus plays a specific role in the Pulumi brand. It represents our warmth, personality, and overall genial vibe, and that role is best served when it’s used intentionally. Reaching for it to fill empty space or add visual interest cheapens its presence. Community contexts are where it can take center stage. Everywhere else, use it sparingly, as an Easter egg rather than the main feature. If in doubt, leave it out.

  • Bring the Pulumipus out for community events, swag, and in marketing contexts where brand energy and enthusiasm are high.
  • Feature it in internal contexts like office art, milestone swag, and team celebrations.
  • Use it to spark curiosity and delight.
  • Adapt it only when a specific application requires it, like a single-color outline for embroidery or one-color printing.
  • Don’t use it as a space filler, or overuse it in a design or throughout a piece. In most contexts there should be only one Pulumipus on the page.
  • Don’t use old or deprecated Pulumipus assets. Use only approved versions.
  • Don’t modify the Pulumipus or add props, outfits, or expressions to it.
  • Don’t treat the Pulumipus as a logo or feature it in co-branding with other companies or organizations.
  • Don’t use it in product flows or in sales, support, or training contexts where it would feel intrusive.
  • Don’t associate the Pulumipus with topics that call for credibility and gravity — e.g., finance, security, enterprise offerings, and the like.
  • Never use generative AI to create or alter Pulumipus imagery.

One exception to these rules is the Neo icon, which may be used in approved product flows and other contexts. See Neo below.

Poses

Section titled “Poses”

The Pulumipus comes in eight poses. Pick the one that fits the moment. All eight are also in the brand assets download.

The Pulumipus jumping with its arms out and a big smile
CelebratingSVGPNGPDF
The Pulumipus with a hand on its hip, giving a thumbs up
Thumbs upSVGPNGPDF
The Pulumipus with a hand on its chin and a question mark overhead
ThinkingSVGPNGPDF
The Pulumipus sitting cross-legged with its eyes closed and sparkles overhead
MeditatingSVGPNGPDF
The Pulumipus sprinting mid-stride
RunningSVGPNGPDF
The Pulumipus out for a casual stroll
WalkingSVGPNGPDF
The Pulumipus with its hands on its hips and a cape flowing behind it
PuluminarySVGPNGPDF
The Pulumipus in sunglasses and a jacket with its arms crossed
CoolSVGPNGPDF

Colors

Section titled “Colors”

The Pulumipus is drawn in three colors. See Pulumipus colors for how to use them.

Pulumipus
Pulumipus Teal#34CAD7
Pulumipus VioletViolet 500 · #9077F3
Pulumipus InkViolet 900 · #392960

Neo

Section titled “Neo”

Neo is our AI infrastructure agent, represented by the Neo icon.

  • In UI, see the iconography guidelines for using the Neo icon. At standard UI sizes, use the Fill weight when pairing it with other Regular icons.
  • In any other communications, use the same icon to represent Neo.
  • At larger sizes, use the Outline weight and scale the whole icon so the stroke weights scale with it.
  • If you need an avatar to represent Neo, use one of the approved avatars below, both of which are available in the assets download.
  • In the terminal, use one of the approved ASCII renditions below.

Avatars

Section titled “Avatars”

Pulumi Neo

Pulumi Neo

ASCII

Section titled “ASCII”
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